Legal
Privacy Policy
Last updated: 5 September 2026
This Privacy Policy explains how Gravitas Industries (Pty) Ltd (CK No: 2024/596436/07), trading as LOUDPACK™ ("we", "us", "our"), the owner of the LOUDMOUF™ trademark, collects, uses, stores and protects your personal information when you visit loudmouf.co.za or purchase LOUDMOUF™ products. We comply with the Protection of Personal Information Act, 2013 (POPIA).
1. Information We Collect
- Name, email, phone number, delivery address and billing address.
- Order history, payment confirmations (payment card details are processed by Shopify Payments / third-party providers, not stored by us).
- Age verification (18+) and device / browser data via cookies and analytics.
2. How We Use It
- To process, fulfil and deliver your order via The Courier Guy.
- To send order updates, tracking and customer service communication.
- To send marketing communication (only with your consent — you can unsubscribe at any time).
- To comply with legal, regulatory and age-verification obligations.
3. Sharing
We share personal information only with trusted operators required to run our business: Shopify (e-commerce & checkout), The Courier Guy (delivery), payment processors, and email/analytics providers. We do not sell your data.
4. Cookies
We use cookies for cart persistence, analytics and essential site functionality. You can disable cookies in your browser but some site features may not work.
5. Your POPIA Rights
- Access, correct, or delete your personal information.
- Withdraw marketing consent at any time.
- Lodge a complaint with the Information Regulator of South Africa.
6. Data Security & Retention
We use industry-standard measures to protect personal information and retain it only as long as required for business or legal purposes.
7. Contact the Information Officer
Email hi@loudmouf.co.za or WhatsApp +27 68 020 0749.